Just how much does the length of your content marketing matter?
When it comes to search engine optimization, posting high-quality content is the easiest way to improve your ranking. While the definition of “high-quality” may vary from person to person, search engine algorithms have very specific things they look for. So it makes sense that as you build your blog, you should be concerned with how appealing your content actually is to both readers and search engine algorithms.
Recent updates to search engine algorithms have placed a lot of emphasis on how long content is.
This in turn has put a lot of pressure on bloggers who don’t want to lose their rankings due to post length. However, finding the perfect blog post length is no easy task.
A big issue that writers and companies have is that they feel like they can’t appeal to both search engines and their regular readers easily. Finding the perfect balance of SEO-friendly long form content and short, sharable content can be difficult.
You don’t want to lower your ranking, but you also don’t want people to get bored with reading your posts either. If that sounds like you, use this guide to help you choose the perfect length for your blog posts and learn more about how to please the search engines. .
Length Brings Value
The biggest reason why search engines like Google value length is that lengthier posts tend to be more comprehensive. When a post offers comprehensive information on a keyword, it is more likely to provide the user with the information they need. Because Google is focused on bringing better results to their users, it makes sense that they would include length as part of their algorithm.
Longer blog posts can also bring value to the reader. People want to see long posts that completely cover a topic, rather than just touch up on it.
Length also allows you to:
- Include more keywords into your post naturally
- Attract a wider variety of users
- Show off your expertise on a subject in detail
- Encourage sharing and citing by offering more than your competitors
Creating lengthier posts can be one of the easiest ways to improve the user experience on your blog and improve your SEO at the same time.
Getting the Perfect Length
The perfect blog post length varies a little bit depending on your industry and your content marketing strategy. From a search engine perspective, blog posts should be between 1,200 and 1,600 words long. They should be broken up nicely with bullet points, headings, images and other features. The goal is to have informative content that can easily be browsed or completely read in under 10 minutes.
Having a blog post that is less than 1,200 words won’t necessarily hurt your ranking or turn-off your readers. So don’t feel like you need to get wordy or ramble in order to reach a certain word count… That’s the fastest way to piss off both Google and your audience.
Regular updates and ensuring that your content is relevant / accurate, even if it is shorter, will help keep readers coming back and consistently improve your search rankings.
Forbes tech writer John Rampton recently discussed his success with writing longer posts, stating that 1,500-word blog posts typically get 68.1-percent more Tweets and 22.6-percent more Facebook likes. That means that people are genuinely more interested in long, informative content.
Improving SEO with Longer Articles
If you are hoping to improve your ranking by adding to your current blog posts, you will need to consider other algorithm factors aside from word count. Simply adding fluff or rewriting paragraphs to stuff in keywords will hurt your ranking and won’t make sense to a human reader.
Remember, you still want to appeal to a human audience when you write. Your main goal should always be to provide value first, deliver even more value secondly and then worry about search engines after that.
Here are some quick tips on how to make your blog post longer and SEO friendly:
- If you don’t know what else to write about, try answering questions about your content.
- Focus on bringing value to the reader.
- Write about the topic from a different angle.
- Inform the reader why your topic is important.
Most people write short content because it directly answers the question at hand or discusses a topic concisely. There’s nothing wrong with that. By focusing on the details, you are able to better inform your readers and increase the odds that they will share your content.
But don’t be afraid to really go in depth on topics that you’re passionate and knowledgeable about. Your readers will be happier with more valuable info and the search engines will reward your hard work with better rankings.
To learn more SEO tips or discover how to create better content for your blog, check out this free resource below!