It’s a new year which brings out resolutions of all types. Everything from promises to make it to the gym more often than once every six months all the way to business goals are on your mind. With the ever-changing nature of technology and marketing, you want to approach the new year with the best SEO tactics in 2016.
IT’S ALL ABOUT KEYWORDS
SEO is dependent on keywords and 2016 is no different. However, there are a few techniques that will improve your optimization and help you rank higher on Google.
Long Tail keywords
Ranking higher on search engines is the purpose behind SEO. Your company needs to be found and being found requires the right keywords in place so you outrank the competition. In SEO, there are two types of keywords; Long Tail and Short Tail.
Typically, Short Tail keywords consist of two to three words. With so much competition on Google, this minimal amount of keywords will keep you scrambling to rank. Think of Short Tail keywords like the head of a dinosaur. It’s small and there isn’t much to work with.
TLong Tail keywords, however, create more specific, searchable content for a search engine. It consists of a long sentence of six or seven words that someone might search using keywords relevant to your business. It is like creating the body and the tail of the dinosaur. There is much more to work with and since over 70% of searches are Long Tail terms, it makes sense to include Long Tail keywords to optimize your site.
Using Long Tail keywords requires you to really know and understand your potential customers and what they are looking for. Think about the problem they are trying to solve with your service and begin examining possible relevant Long Tail keywords.
What are LSI keywords? LSI stands for latent semantic indexing and is an SEO term for similar or synonym words that are related to your main keyword. LSI helps Google determinethe relevance of your content to the term being searched. By using several relevant keywords on your website, Google will have more information available to know if your company is the best match to the search term. For example, if your main keyword is solar energy, including LSI terms such as solar energy for homes will narrow the criteria and improve rankings.
The length of your articles or content will help you determine keyword density. Not using the main keyword enough will hurt your chances to outrank the competition. In 2016, keeping keyword usage to around 1.5% will improve your SEO and better optimize your page. Make certain you use the main keyword in the first and last paragraphs of your content.
Another way to use your keywords and make certain they stand out is by making them bold, underlined or italicized. This will help highlight the information that is important and relevant and search engines will give them some importance.
DON’T FORGET YOUR TAGS
When it comes to rankings, forgetting your tags will make all your keyword efforts much less effective. It is like being all ready for a date but forgetting to wear makeup or do your hair. Your site will be all dressed up with no place to go. Google takes many things into consideration when it comes to ranking, and paying attention to the various tags on your page will make a difference.
If your site includes images, you can improve SEO by including a relevant keyword in the alt text. Images not only improve the content but they are also searchable. A targeted keyword in the alt text will optimize your page and improve rankings.
If you are missing a meta description or meta keyword section for your page, you are missing out on an opportunity for optimization. Your tags should include a description of your site that uses relevant keywords to help search engines. A meta description for blog posts no longer than 160 characters will improve your SEO as well.
One of the most important tags to pay attention to are your heading tags. Failing to use keywords in these tags will drastically limit your SEO optimization. Don’t repeat H2 or H3 tags too often and include a low competitive keyword in each instance.
According to Google, mobile searches are driving in-store commerce as well as driving sales online. Having your site and content responsive on mobile devices is important. With improving voice searches, long tail keywords and structured data to answer a search are becoming important for companies to keep in mind when it comes to SEO. Optimizing SEO to take into consideration a mobile user will improve sales and increase leads.
With these key tactics in your arsenal, you will set yourself up to maximize SEO in 2016 and maybe you’ll make it to the gym too.