If you’re like most companies in a more traditionally offline market, you might be concerned that your business niche isn’t a good fit for investing in your website or online marketing.
You might think tradeshows, hiring additional salesman and traditional outbound advertising are a better investment option for your marketing spend.
Before you write off inbound marketing & content marketing, check out these stats:
- 84% of B2B marketers use social media in some form. (Aberdeen)
- “On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)”
- “86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012)”
- “71% of B2B marketers use content marketing to generate leads. (MarketingProfs)”
If you’re still on the fence, here’s a bit more info on a why a solid inbound marketing strategy matters for your company.
Inbound marketing has been rocking the marketing boat ever since it was first introduced by HubSpot. Today, it is one of the most important and popular methods of marketing out there. However, some companies are still not able to really see the true value of it.
Can a business survive, in today’s world without it? Here, we will look at this important question with the intent of helping you determine if you need to develop an inbound marketing strategy of your own. Here are three things you should keep in mind.
Build your Reputation
One of the most important things for any business is that customers are able to trust it. For this to happen, you need to build your reputation. Inbound marketing is a great tool to help with this concept. With it, you can build your knowledge and voice in your given industry with the intent of making yourself more reputable.
This is also something that can help your reputation in the instance of a negative aspect. For example, if a customer is not happy with your service and offers a bad review online, your inbound marketing strategies will work to minimize the damage caused by this bad review.
Builds Customer Service
Another area that inbound marketing proves valuable in is when you are attempting to improve your customer service efforts. In many instances, customers may have questions about your products or services. To contact you directly, they may need to spend hours waiting for a response.
However, with inbound marketing, you have the opportunity to answer some of their burning questions without them needing to wait for you to respond. This means that your business is available to them 24/7, even when you aren’t physically available to communicate with them.
Builds your Website
Finally, inbound marketing is imperative for those looking to improve their search engine optimization results. This is one of the main items that search engines look for when they are looking to rank and place websites. Without this type of system in place, your website would not receive the amount of exposure that it really deserves.
With inbound marketing, your website will begin appearing to be a strong part of your industry. It will offer information that readers are looking for, which makes it extremely valuable in the eyes of search engines. In the end, this is something that will cause your website to rank higher, which will also drive more traffic to your website.
Is it Replacing Outbound Marketing?
Inbound marketing and other methods found online are definitely on the rise. Every year, they become more and more used over traditional forms of advertising. One reason that this is the case is because inbound marketing actually offers a greater amount of ROI than outbound marketing.
While many businesses still rely heavily on outbound marketing, this trend will continue to decrease as time progresses. With advancements in technology, it will be much harder for businesses to find value with these types of advertising strategies.
These are just a few of the reasons the majority of marketers are now turning towards inbound marketing as a staple in their marketing planning sessions. Not only is it more cost-effective, it is something that is extremely effective. With all the changes the world has gone through in recent years, inbound marketing was a necessary advancement in the world of marketing.
One can only guess where the world of marketing will take us in the future. However, one thing that is certain is that inbound marketing is here to stay. To learn how you can incorporate this into your business, be sure to contact us today.